Big Button simon.crofts@bigbutton.tv https://video.bigbutton.tv On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output. en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Big Button The latest thinking and techniques for B2B video marketing On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output. on the button, video marketing, video production, marketing strategy, video strategy, big button, B2B, video marketing podcast, results from video, row from video episodic no https://video.bigbutton.tv/files/rv0.0/siteicon.png https://video.bigbutton.tv http://video.bigbutton.tv/amazon-web-services-aws-mike <p>In this episode I speak to Mike Bainbridge, innovation lead at Amazon Web Services. We discover how AWS is inspiring innovation worldwide and talk about the how Mike's using video to help spread the word.&nbsp;</p><p><a href="http://video.bigbutton.tv/amazon-web-services-aws-mike"><img src="http://video.bigbutton.tv/64968559/92276005/64eede378ca4ecf6bc8bef7137977e7c/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.bigbutton.tv/photo/92276005 Wed, 10 Jan 2024 09:44:30 GMT In this episode I speak to Mike Bainbridge, innovation lead at Amazon Web Services. We discover how AWS is inspiring innovation worldwide and talk about the how Mike's using video to help spread the word. In this episode I speak to Mike Bainbridge, innovation lead at Amazon Web Services. We discover how AWS is inspiring innovation worldwide and talk about the how Mike's using video to help spread the word. Big Button 38:27 Amazon Web Services AWS BGB0016 Big Button Customer Advocacy Customer Stories Innovation Mike Bainbridge Simon Crofts Strategic Video Agency Video Agency Video Marketing Video Production Video Strategy http://video.bigbutton.tv/postman-hilary-crane <p><p>In this episode we speak to Hilary Crane, senior programme manager for customer advocacy at Postman. We discover how Postman is able to get big brands like WhatsApp to take part in their customer advocacy video content. Hilary talks about the intimacy of filming with a client and the face-to-face time it brings, what to consider when choosing a video agency to work with on global campaigns, and targeting personas to create more effective video content.</p></p><p><a href="http://video.bigbutton.tv/postman-hilary-crane"><img src="http://video.bigbutton.tv/64968556/81429634/535c61e00f19438cb3823c79e82321ad/standard/download-5-thumbnail.jpg" width="75" height=""/></a></p> http://video.bigbutton.tv/photo/81429634 Thu, 15 Dec 2022 09:36:47 GMT In this episode we speak to Hilary Crane, senior programme manager for customer advocacy at Postman. We discover how Postman is able to get big brands like WhatsApp to take part in their customer advocacy video content. Hilary talks about the intimacy of filming with a client and the face-to-face time it brings, what to consider when choosing a video agency to work with on global campaigns, and targeting personas to create more effective video content. In this episode we speak to Hilary Crane, senior programme manager for customer advocacy at Postman. We discover how Postman is able to get big brands like WhatsApp to take part in their customer advocacy video content. Hilary talks about the... Big Button 26:44 API apis bigbutton big button customer advocacy developer meta postman tech technology video video marketing video strategy whatsapp http://video.bigbutton.tv/gocardless-catherine-staite <p>In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and the way in which video transcends most forms of measurement. She also shares an exciting insight into how she's measuring the influenced revenue created by her video content.<br></p><p><a href="http://video.bigbutton.tv/gocardless-catherine-staite"><img src="http://video.bigbutton.tv/64968569/76983706/062cdd14387d64e710b5ce2da2061ae1/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.bigbutton.tv/photo/76983706 Fri, 19 Aug 2022 11:52:09 GMT In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and the way in which video transcends most forms of measurement. She also shares an exciting insight into how she's measuring the influenced revenue created by her video content. In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and... Big Button 28:18 best practice Big Button Catherine Staite customer advocacy financial services gocardless measurement podcast Simon Crofts video production video strategy http://video.bigbutton.tv/gocardless-hamish-wood <p>In this episode we speak to Hamish Wood, Head of Customer Experience at&nbsp;fintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you his&nbsp;top tips for video.</p><p><a href="http://video.bigbutton.tv/gocardless-hamish-wood"><img src="http://video.bigbutton.tv/64968559/70561343/cbcbe4fab863e2cc31f6750392db6aa1/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.bigbutton.tv/photo/70561343 Wed, 08 Sep 2021 12:15:33 GMT In this episode we speak to Hamish Wood, Head of Customer Experience atfintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you histop tips for video. In this episode we speak to Hamish Wood, Head of Customer Experience atfintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you... Big Button 35:29 B2B Big Button customer advocacy customer stories GoCardless Hamish Wood Simon Crofts video agency video makreting video strategy http://video.bigbutton.tv/rackspace-technology-steve-vinall <p>In this episode we speak to Steve Vinall, Global Communications Director at NASDAQ listed Rackspace Technology. We talk about the challenges of creating consistent global communications, EGC, relaxing interviewees,&nbsp;and the new YouTube terms and conditions.</p><p><a href="http://video.bigbutton.tv/rackspace-technology-steve-vinall"><img src="http://video.bigbutton.tv/64968567/69814829/d3720e6953b4992a618eddf32f5d2863/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.bigbutton.tv/photo/69814829 Fri, 16 Jul 2021 12:03:48 GMT In this episode we speak to Steve Vinall, Global Communications Director at NASDAQ listed Rackspace Technology. We talk about the challenges of creating consistent global communications, EGC, relaxing interviewees,and the new YouTube terms and conditions. In this episode we speak to Steve Vinall, Global Communications Director at NASDAQ listed Rackspace Technology. We talk about the challenges of creating consistent global communications, EGC, relaxing interviewees,and the new YouTube terms and... Big Button 32:53 Big Button consistent content customer advocacy egc global comms On the button podcast rackspace rackspace technology Simon Crofts Steve Vinall video marketing video production video strategy youtube http://video.bigbutton.tv/oracle-hannah-west <p>In this episode we speak to Hannah West from the EMEA Comms team at Oracle. We talk about working with influencers, news jacking, customer advocacy and measurement.&nbsp;</p><p><a href="http://video.bigbutton.tv/oracle-hannah-west"><img src="http://video.bigbutton.tv/64968571/69649976/da17ae26f715d3eb07b0bf5f643f681d/standard/download-9-thumbnail.jpg" width="600" height="337"/></a></p> http://video.bigbutton.tv/photo/69649976 Tue, 29 Jun 2021 09:03:48 GMT In this episode we speak to Hannah West from the EMEA Comms team at Oracle. We talk about working with influencers, news jacking, customer advocacy and measurement. In this episode we speak to Hannah West from the EMEA Comms team at Oracle. We talk about working with influencers, news jacking, customer advocacy and measurement. Big Button 24:22 Big Button Content customer advocacy EMEA Comms hannah west influencers measurement metrics newsjacking Oracle simon crofts technology video agency Video content video marketing video strategy http://video.bigbutton.tv/marqeta-mark-cousins <p>In this episode we speak to Mark Cousins, Head of Marketing in Europe for Marqeta. We talk to him about how he gets the most from video content in the financial services sector.&nbsp;&nbsp;<a href="http://www.bigbutton.tv">www.bigbutton.tv</a><br><br>Please remember to share and subscribe.<br></p><p><a href="http://video.bigbutton.tv/marqeta-mark-cousins"><img src="http://video.bigbutton.tv/64968578/66348133/44aa130ebd4f1a7b603e2db374a1f5d5/standard/download-11-thumbnail.jpg" width="600" height="337"/></a></p> http://video.bigbutton.tv/photo/66348133 Fri, 15 Jan 2021 16:15:17 GMT In this episode we speak to Mark Cousins, Head of Marketing in Europe for Marqeta. We talk to him about how he gets the most from video content in the financial services sector.www.bigbutton.tvPlease remember to share and subscribe. In this episode we speak to Mark Cousins, Head of Marketing in Europe for Marqeta. We talk to him about how he gets the most from video content in the financial services sector.www.bigbutton.tvPlease remember to share and subscribe. Big Button 25:44 customer advocacy financial services marqeta podcast video video agency video marketing video production video strategy